Myer

Australia

About:

Myer (stylised MYER) is an upmarket Australian department store chain. It trades in all Australian states and one of Australia's two self-governing territories. Myer retails a broad range of products across women's, men's, and children's clothing, footwear and accessories; cosmetics and fragrance; homewares; electrical; connected home; furniture; toys; books and stationery; food and confectionery; and travel goods.

Myer's primary department store rival is David Jones. Myer has long been Australia's largest department store by revenue and store count.[1]

Myer's current brand ambassadors are Elyse Knowles, who was signed in 2018, and Kris Smith. In 2019, Myer engaged Australian actress Asher Keddie as the brand's 'Style Ambassador', and Western Australian Indigenous model Sarsha Chisholm as the brand's 'Youth Ambassador'. The department store also engages a number of other personalities, including Rachael Finch, as 'fashion ambassadors'.

Australian model, and Miss Universe 2004, Jennifer Hawkins was the long-serving 'face of Myer' for 12 years, until her departure from the role in 2018.

On 27 March 2020, Myer announced it would be temporarily closing down all of its stores from the close of business 29 March 2020 for a period of 4 weeks, standing down 10,000+ staff members, as a result of the Coronavirus Pandemic. [2] Myer continued to operate their online store, with no contact delivery available and click & collect at certain stores.

Amid Australia's successful minimisation of the COVID-19 outbreak, Myer (among other Australian retailers) announced a plan to re-open all stores by 30 May 2020, following trials ran at select stores across the country.

Associated with:

Harrison Molloy

80 since Jan 27, 2021

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